Let's save the Earth. Let us all make wood straws 10 million straws projects

Why don’t we start doing what we can for the earth, starting from a single straw?

The "10 Million Wood Straws Project" is an initiative for every one to contribute to various environmental issues that have become international problems by making and using wood straws. We aim to solicit the help of everyone to produce and distribute 10 million wood straws in the year 2020 when people from all over the world gather in Japan. By spreading this project to people all over Japan and around the world, we hope that as many people as possible will turn their attention to the current state of the global environment and raise their awareness of environmental conservation.

An abundance of forests is disappearing from Japan.

forests is disappearing
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About two-thirds of Japan's land consists of forests, making it one of the world's leading forest countries. Forests play a role that is essential to ensure our safety and security, such as securing water sources, preventing landslide disasters, absorbing CO2 and so on. About 40% of Japan's forests are so-called man-made forests grown for the purpose of producing wood, but due to the recent shortage of manpower resources in the forestry industry and the decrease in the number of opportunities to use wood, the number of forests that have become unmanaged is increasing. If left unattended, the leaves will grow in abundance and the soil will become arid and the trees will wither if sunlight does not reach the ground. In addition, in order to prevent withering, it is necessary to thin out the trees periodically, but most of the thinned trees are usually discarded and not used. Therefore, in order to protect the rich and healthy forests, it is necessary to expand the use of domestic wood and thinned wood.

The risk of landslide disasters is increasing for unmanaged forests.

The risk of landslide disasters
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When forests are left alone without being managed, not only will the arid mountains lose its function as a water source, but they will also become prone to landslide disasters. Heavy rain in western Japan in 2018 caused large landslides in various places due to extensive and prolonged rainfall, and a large amount of sediment flowed downstream, with a large amount of sediment flowing downstream, often inundating even urban areas with a large amount of sediment. Besides residential housing, the transportation network was also affected, causing severe damage and impact economically.

Interest in plastic waste is growing all over the world.

plastic waste
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In recent years, interest in plastic waste has been increasing as a global environmental problem. In addition to the problem of CO2 emissions due to the incineration of petroleum resources, large amounts of plastic waste are discarded in the sea, exerting a serious impact on the marine environment. Plastic waste has a great impact on the ecosystem due to marine animals and fishes eating it. In recent years, the impact on the human body has also become an issue of concern.

The one you make will save the earth.
The world's first "shaved wood straw"

Smart Alliance Builder Member (SABM) is a company that supplies traditional wooden housing handed down through the ages that are suitable for Japan's climate at a fair price and a high quality befitting the modern era. Being a company that deals mainly in wood, we believe our mission is to implement environmental conservation initiatives to address various social issues occurring in Japan and around the world through the use of "wood".

These straws were created in 2018 in the wake of media coverage of the damage caused by torrential rains.

Wood straw 01
Wood straw 02
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Environmental journalist Yuri Takeda came up with the idea of using “wood straws” when she was covering the areas devastated by torrential rains. Thinking that it would help to conserve the forest environment by promoting the use of thinned wood in Japan and the marine environment by solving the problem of plastic waste, she started to turn it into a product jointly with our company.

After countless discussions and prototypes, we succeeded in making the straws by curling thinly shaved wood obliquely, using an age-old technique of craftsmen known as “kannagake” that is indispensable in producing wooden materials to shave the wood thinly. Due to the history of its development, the straw was thus known as a "shaved wood straw". It was the world’s first initiative to develop and mass produce wood straws using this technique.

Attracting global attention - "Shaved wood straw"

Wood straw 03
Wood straw 04

Press release on the launch of the 10 million straws project

Interviews were conducted with the following media companies

  • Yomiuri Shimbun Online
  • Asahi Shimbun Digital & M
  • Nihon Keizai Shimbun
  • Sankei News
  • Toyo Keizai Online
  • Jutaku Sangyo Kenkyujyo
  • Shukan Jutaku Times, Rinsei News
  • Fresh Eye
  • BIGLOBE News
  • Jorudan News!
  • jiji.com
  • Mapion News
  • iza
  • Forbes JAPAN web
  • rensai.jp
  • Kankyo Shimbun
  • Mainichi Shogakusei Shimbun
  • Excite News
  • NewsCafe
  • Toremaga News
  • Niconico News
  • PIA Corporation
  • BtoB Platform
  • Otakuma Keizai Shimbun
  • Cube News
  • Zaikei Shimbun
  • All About NEWS
  • @nifty business
  • PRESIDENT Online
  • JBpress
  • Gendai Business
  • Infoseek News
  • LLI Publishing
  • Rinkei Shimbun
  • Real Estate Distribution Institute
  • Real Estate Research Institute
  • Real Estate Economic Institute
  • Jutaku Shimpou
  • Sanyo Shimbun
  • Japan Forest Products Journal
  • Nippon Prefab Shimbunsha
  • Shinken Press, Sohjusha
  • Government Public Relations Magazine
  • Economic News
TV TOKYO: Click here for posted videos

"Shaved wood straws" How to Participate in the 10 Million Straws Project HOW TO ENTRY

Everyone should use and try making such straws.
Everyone can enjoy making it.
I believe you will be able to conclude that this wood straw project is something that is worth endorsing.


  • Toshiya Miyazawa, President and CEO, Aqura Homes Co., Ltd.
  • Kazuhiro Maeda, President and CEO, Aqura Homes Saitama Chuo Co., Ltd.
  • Jun Sato, President and CEO, Aqura Homes Saitama Nishi Co., Ltd.
  • Hiroshi Nomura, President and CEO, Aqura Homes Tokyo Central Co., Ltd.
  • Kenji Igusa, President and CEO, Okazaki Home Co., Ltd. (Aichi Prefecture)
  • Kenji Takigawa, President and CEO, House Logicom Co., Ltd.
  • Yutaka Fukuda, President and CEO, Fukukobo Co., Ltd.
  • Hiroaki Tago, President and CEO, Sumai Club Ltd.
  • Katsuhide Nango, Representative Director, With Home Co., Ltd.
  • Hiroshi Koguchi, Representative Director, Daiko Kensetsu Ltd.
  • Keiji Harada, Representative Director, Prestfare Co., Ltd.
  • Eiki Maeda, Representative Director, CLAS Inc. Hamamatsu Office
  • Masayuki Jinba, Representative Director, Pastel Home Ltd.
  • Takahito Ishiguro, Representative Director, siori fact Co., Ltd.
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